Audit · monitoring · content plans — live now

One system to audit, create, publish, and grow.

Start with a free audit that finds what's costing you sales. Then Surge watches your store and your competitors, flags what changes, and writes a week of content built on what it finds.

Get your free audit →See the dashboard
Free auditNo card requiredResults in about a minute
Business Pulse™LIVE
0
out of 100
Checkout frictionFIX QUEUED
Page load speedHEALTHY
Abandoned-cart flowFIX QUEUED
~60 secto a scored audit of your store
Price cutsand new competitor offers, flagged automatically
6 piecesof ready-to-post content planned every week
Every linktracked — see which posts actually drive clicks
~60 secto a scored audit of your store
Price cutsand new competitor offers, flagged automatically
6 piecesof ready-to-post content planned every week
Every linktracked — see which posts actually drive clicks
The problem

Most businesses are losing sales to things nobody's watching.

A slow mobile page. A homepage that doesn't answer the one question buyers actually have. A competitor sale nobody noticed. Individually small. Together, it's the gap between where you are and where you should be.

Unanswered
objections — shipping, returns, trust — left sitting on your homepage quietly cost sales every day.
Unnoticed
competitor moves: a price cut or a new sale goes live, and you find out when your sales dip.
Unmeasured
content: posting without knowing which posts drive clicks means doing more of what doesn't work.
How Surge worksAudit, Publish & Watch live

One system. Four jobs it never stops doing.

Most tools do one of these — an audit tool, a creative generator, a content writer, or a dashboard. Surge is built as all four, connected. Audit, content plans, and multi-store monitoring are live today; AI photo and video creation is rolling out next.

01 · AUDIT
🔍

Find what's broken

Surge scans your homepage, catalog, and page speed, then ranks what's actually costing you sales — by impact, with a concrete fix for each.

Soon02 · CREATE
🎬

Generate the creative

Product photos, model shots, and short-form ad video — generated from what you already sell, no shoot required, ready for paid social and your storefront.

03 · PUBLISH
✍️

Plan and write content

A week of posts, carousels, video scripts, and emails — built from your audit, your products, and your competitors' latest moves, each with a tracked link that counts clicks.

04 · WATCH
📈

Watch every store

Your stores and your competitors, re-scanned on a schedule. Get alerted when a rival cuts prices or launches an offer, or when your own score, speed, or trust signals slip.

Creative studioComing soon

Product photos and ad video, generated — not shot.

Feed Surge your product and it'll come back with on-model photography, lifestyle shots, and short-form video ready for your storefront and paid ads. No studio, no models, no waiting on a shoot. Previews below — coming after content plans.

Launching soon
PRODUCT SHOTOn-model · front
LIFESTYLEIn-use · outdoor
▶AD VIDEO9:16 · 8 sec
▶AD VIDEO1:1 · UGC style
Content plansLive now

A week of content, built from evidence — not vibes.

Every week Surge plans six ready-to-post pieces — carousels, video scripts, emails, posts — each tied to an audit finding, a product, a competitor's latest move, or what performed last week. Each gets a tracked link, so you can see which ones actually drive clicks.

Example plan

🎠

"They're shouting 20% off. Here's why ours don't need to."

Instagram carousel · Mon · answers a competitor sale
POSTED
🎬

"POV: you finally read the reviews"

TikTok script · Wed · built from your audit (no social proof)
APPROVED
✉️

Subject: The candle our customers rebuy most

Email · Fri · product push
DRAFT
WatchLive now

Every store you run — and every rival — on one screen.

Add your stores (or your clients'), add the competitors that matter, and Surge re-scans them on a schedule. You see the score trend for each store and a feed of what changed: price cuts, new offers, new products, slower pages, missing trust signals.

Example data

Portfolio

Glow Candle Co
68+8
Northside Tees
81+2
Bloom Skincare
47−6

What changed

Wickline cut prices on 2 products (−21%) High

Rival launched a new offer: 20% off sitewide High

Bloom Skincare mobile speed fell 14 points Medium

Glow Candle Co health score up 8 points Good

Pricing

Start free. Pay when it's earning its keep.

Start here

Free

$0forever
  • Free storefront audit + score
  • 1 store monitored monthly
  • 1 competitor tracked
  • 1 content plan a month
Start free
Most popular

Watch

$29/ month
  • 3 stores, re-scanned weekly
  • 3 competitors per store
  • Price-cut, new-offer & score-drop alerts
  • Weekly content plans with tracked links
  • Growth brief from your data
Get Watch
For freelancers & agencies

Agency

$99/ month
  • 15 client stores, daily scans
  • 5 competitors per store
  • Portfolio view across every client
  • Weekly content plans for every client
  • CSV export for Buffer, Later & Meta
Get Agency

Paying for Watch or Agency? Check out with the same email you use (or will use) for your Surge account — your plan switches on as soon as you pay.

Rather have the fixes done for you? Surge Care plans — we implement your audit findings every month, from $99.

Questions

Straight answers.

Your homepage messaging, product catalog and pricing, trust signals, and mobile and desktop page speed. You get a scored, ranked list of issues in about a minute — no account needed to see the results.

No. Surge never touches your store or social accounts. It drafts content and fixes for you to review, edit, and post yourself — or, on a Care plan, we implement the fixes for you.

Scanning, competitor monitoring, and drafting run on their own. Your part is reading alerts and reviewing, editing, and posting the week's content.

The audit, multi-store and competitor monitoring, alerts, growth briefs, and weekly content plans with tracked links are live now. AI-generated product photos and video, and posting directly to social accounts, are still in development.

Surge works from your public storefront, so there's nothing to connect: Shopify stores get the deepest catalog data, and Wix, WooCommerce, Squarespace, and most custom sites work too. Content exports as a CSV for schedulers like Buffer, Later, and Meta Business Suite.

You do, outright. Everything generated or written for your business is yours to keep and use anywhere, even if you cancel.

Anytime — just email us. Everything Surge has already written for you stays yours to keep.

Your audit takes about a minute.
Watching your competitors starts right after.

Free to run, no card required. Add your store and a competitor and Surge starts watching.

Get your free audit →